Promote - music videos, film trailers, games advert. https://youtu.be/Rga4rp4j5TY
Once Upon A Time Trailer. it was produced by ABC Studios. this promo is to promote the tv show 'once upon a time'. it is for people interested in mystery shows and fairytales. it will probably interest people between the ages of 12 and 25. it is mainly going to interest women. the show itself can be viewed on Netflix and other similar platforms but the promo can be found on YouTube. it starts with a montage of the entrance to the town of Storybrooke then goes on to a scene where it gives information on what is happening in the story. it then ends with the date, time and channel of viewing. in it it shows clips of the characters past in the fairytale wold and their present in the real world. it shows the creators at the beginning and the name of a show that they have previously made then at he end it shows the show title and the timings. it features an introduction to a couple of the characters some of the actors involved are Lana Parrilla, Ginnifer Goodwin, Jennifer Morrison, Josh Dallas, Robert Carlyle and Jared Gilmore. To attract an audience it shows clips of the show that give off a bit of the storyline which creates tension but it doesn't tell to much about the story which leaves people wanting to find out what happens and therefore they want to watch the show.
Inform - College and University Promos, public information (NHS) https://youtu.be/3UM7Ji0bLD8
Coronavirus in the UK | A message from the government. It was produced by the UK Government to inform people in the UK about Coronavirus an its dangers. It shown on most TV channels throughout the UK. It starts with an ambulance then went on to a shot of doctors and nurses in a hospital helping patients. in the middle it shows the empty roads and the fronts of houses which shows that people should stay home. it ends with a slogan type message that reads 'stay home, protect the NHS, save lives'. This helps get the message across about the danger of the virus and ways we can protect ourselves and others which is its purpose. The videos are of neighbourhoods which shows that everyone is effected and also of the hospitals which sows that people are getting help and also promotes the NHS for helping the people during difficult times. it features NHS staff and civilians. It shows the danger to the audience without being graphic and scaring the audience making it appropriate for all audiences it also is accurate with its information and convinces people to stay home.
Entertain - music videos, film trailers, advert for a new film/ show. https://youtu.be/r4P-WOOUPk4
Sweet Melody- Little mix music video. It was produced by Swords & Eagles. this video is to entertain as well as to promote the song 'sweet melody'. the audience is mainly Little Mix fans who are usually females aged between 9 and 25. the genre is pop music and is available to view on YouTube. it is a performance video which is made up of various shots of the Little Mix girls singing and dancing to the song. there are some times when they are dancing and singing solo and sometimes when they are together. there is fire in the background of some shots and at some points there are other dancers as well as the four main girls. the girls outfits relate to the male gaze theory as they are rather revealing. it uses this to attract a male audience but also to show confidence in their own body and help girls realise that it is ok to be confident in their bodies.
Educate - tutorial sources, public information. https://youtu.be/bVk0G-TQPEE
How To Dutch Braid Your Own Hair For Beginners. It was made by EverydayHairInspiration to teach people how to Dutch braid their hair. The audience would be people interested in learning simple hairstyles which would probably be teenage girls or possibly parents with young daughters. It can be viewed on YouTube. it starts with an introduction to the channel as well as what the video is going to be. it then goes onto the the tutorial its self where she used mainly jump cuts and ellipsis to edit then at the end there is an outro where she thanks her viewers. the majority of the footage is of the woman braiding her hair with a detailed commentary description of what she is doing to achieve the look. it is a simple video and is easy to follow which will appeal to many viewers as it isn't confusing and will therefore make it easier to learn the skill.
The first promo I have chosen is a trailer for a show called 'Once Upon a Time'. it is for promotional purposes. It is suitable for its purpose because it shows the audience what the show is about by showing little clips. Not only does this allow the audience to get a preview of the show but it also creates tension and makes them want to watch to find out what happens. This helps to make it successful in meeting its purpose. In this promo it talks briefly about the rough storyline without giving too much away. It also has binary opposition between good and evil. between this and the fairytale background it allows it to appeal to a wider audience. it fits into the fantasy and mystery genre as it surrounds the ideas of the fairytale world whilst also battling a curse and trying to fine a way to fix it. In comparison, my second promo, which is an informative promo, is a public health film made by the government in order to inform us about the risks and ways of preventing coronavirus and is successful for other reasons. For example, it is successful because it gets the message across in a way that is simple to understand and therefore is accessible for most people. it also uses short memorable slogans such as 'stay home, protect the NHS, save lives. this allows the message to stay with the people rather than if it was long and confusing meaning people would either not understand or would forget it easily. It also shows clips of ambulances and hospitals which reinforces the message of how important it is to stay home and listen to the message they are giving. In comparison, my third promo, which is an entertainment promo, is the little mix 'sweet melody' music video. It is suitable for other reasons. It is suitable because it is a performance music video which is good to not only entertain but also to promote Little Mix as artists and performers and also promote the song and the album. it is good to entertain because it is fast paced which means people won't lose interest like they would if it was slow and drawn out. it is also good fir entertainment because of the editing and transitions. at a few points on the video they use a sort of graphics match while changing between the girls which is appealing because it is different and aesthetically pleasing. this would be entertaining because chances are that people haven't really seen something like it before. They also dance in the video which would attract peoples attention and also people might take extra time to learn the dance which would be further entertainment outside of the video. In comparison, my fourth and final promo, which is educational, is successful at its purpose, which is teaching people to Dutch braid their hair, because she constantly narrates what she is doing which makes it easier for people to understand what she is doing. she also words it simply so that more people are able to follow widening her audience. It also includes very little ellipsis which means that most clips are kept in meaning that people are able to see all of the steps which allows then to know how it should look at each stage and they can follow along visually if they cant access or understand what she is saying. It is filmed at home rather than by a professional team like the other three but it is still just as effective for its purpose.
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