Unit 15.Audio-visual promos

Promote - music videos, film trailers, games advert.    https://youtu.be/Rga4rp4j5TY     Once Upon A Time Trailer.  it was produced by ABC Studios. this promo is to promote the tv show 'once upon a time'. it is for people interested in mystery shows and fairytales. it will probably interest people between the ages of 12 and 25. it is mainly going to interest women. the show itself can be viewed on Netflix and other similar platforms but the promo can be found on YouTube. it starts with a montage of the entrance to the town of Storybrooke then goes on to a scene where it gives information on what is happening in the story. it then ends with the date, time and channel of viewing. in it it shows clips of the characters past in the fairytale wold and their present in the real world. it shows the creators at the beginning and the name of a show that they have previously made then at he end it shows the show title and the timings. it features an in...

Sharp camera High quality Connection with audience Match colour, movement & props Preparation- listen about 20 times to begin developing an idea  

 Music videos are marketing devices to promote the artist, create an image for them to make them look good and provide content for fans etc. Advertise singles Encourage chart sales(Roy Shuker, 2001) Establish ‘star persona’ (what they are known for) and their performance skills (Richard Dyer,1975) Promise artist, singles/albums sales, tours, merchandise, films. Performance videos: Song performance Dance performance  Instrumental performance Concert performance Conceptual clips: Narrative based Abstract/artistic Hybrid (both) https://youtu.be/FGBhQbmPwH8 https://youtu.be/6oqXVx3sBOk Codes and conventions Andrew Goodwin, 1992 1. Relationship between lyrics and visuals An example of a music video that shows this is  https://youtu.be/uJ_1HMAGb4k  - Riptide Music video 2. Relationship between music and the visuals (match the beats) An example of a music video that shows this is  https://youtu.be/aJOTlE1K90k  - Girls like you music video An example of a music vid...

 Performance on film or videotape of a musical recording accompanied by synchronised actions, such as a dramatic interpretation of the lyrics or a series of, sometimes surreal, images. Riptide: Interpretation of the lyrics Sometimes surreal  Synchronised  Roy Shuker: promotional devices encouraging record sales. Richard Dyer: Star persona (media representation of a celebrity that makes them marketable) Sven E. Carlsson: types of music videos(performance, narrative/conceptual and hybrid)

 Holiday is a song by Little Mix. The record label is RCA, a division of Sony Music Entertainment UK Limited. It was released in 2020 and is part of the pop genre.