Music video theory

 Performance on film or videotape of a musical recording accompanied by synchronised actions, such as a dramatic interpretation of the lyrics or a series of, sometimes surreal, images.

Riptide:

  • Interpretation of the lyrics
  • Sometimes surreal 
  • Synchronised 
Roy Shuker: promotional devices encouraging record sales.

Richard Dyer: Star persona (media representation of a celebrity that makes them marketable)

Sven E. Carlsson: types of music videos(performance, narrative/conceptual and hybrid)

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